Record Label

After some research into country music record labels in the industry, I have chosen the independent label Big Machine Records for my artist's album.

Big Machine Records is known for specializing in country music artists and it has strong links with major labels like Sony. It was launched in 2005 by former DreamWorks Records executive Scott Borchetta. Big Machine is based in Nashville, Tennessee, and is distributed by Republic Records (formerly Universal Republic Records until its demise) while Universal Music Group distributes its material internationally. The label is famous for its founding artist, Taylor Swift. It has seven Grammy Awards, awarded to Swift.

The artists that are part of Big Machine currently are:

• Taylor Swift
• Tim McGraw
• Rascal Flatts
• Laura Bell Bundy
• The Cadillac Three
• Danielle Bradbery

Former artists:

• Garth Brooks
• Dusty Drake
• Edens Edge
• Adam Gregory
• Jack Ingram
• Kate & Kacey
• Danielle Peck
• Melissa Peterman
• Steel Magnolia
• Fisher Stevenson
• Jimmy Wayne
• Trisha Yearwood

This means that the Big Machine Records logo (below) will be present in my ancillary texts.

Proposed Re-shoot

After showing my teacher the first rough edit of my music video, I recieved some feedback in order to improve it. The main thing she stated was that some of the footage was shaky and I should make more use of the tripod. While I still have a lot of footage that I took in November, I have decided to re-film some of the shots during February half term, along with some new footage I deem appropriate. The date is not yet confirmed, but it'll be sometime in between the 17th and the 23rd of February. Fortunately, I only have one actress that I need to get in touch with, so one of these dates should be applicable.

First Draft: Music Video

Since completing my main set of filming in December, I have been experimenting with the editing program Final Cut Pro. Before starting work on my first draft, I thought it appropriate to give myself time to get used to the software so I will be able to edit more effectively. I experimented with the transitions, effects and cuts, which enabled me to see what worked and what didn't. I fully edited the first verse and chorus in detail, and then filled the rest of the video with footage I deemed appropriate for further editing. Before I started work on my first draft, I received feedback from my teacher on the work I've done so far. She was satisfied with what I had done so far (the overall style) but she noted that some footage was a bit too shaky, which made it look unprofessional and more amateur. I've taken this advice into consideration as I plan to refilm a lot of my footage to ensure that my video will be the best it can be.

Ancillary planning #1

After doing some research into current ancillary texts or album covers, I have starting planning my own. The first thing I decided to create was the album's name/title. I had previously decided to name the album after the song I was making the music video for. Since it has the word 'Fire' in it, it gave me the perfect opportunity to create a unique font to present it. After much online research I found a complex tutorial on how to make text look like fire in Photoshop. I followed this tutorial and the finished title is below. I am very happy with how it turned out and I aim to use it in one of my ancillary texts.

Here is the link to the tutorial I used to create this effect:
http://www.photoshopessentials.com/photoshop-text/text-effects/fire-text/

Moral Panics (1972)

This is my final follow up prezi covering Audience Theory. This focuses on Stanley Cohen's Moral Panic theory.

Selective Filter Model (1960)

This is the fourth of my follow up prezis that focus on Audience Theory. This one focuses on Klapper's Selective filter model.

Two Step Flow Theory (1940)

This is the third of my follow up prezis that focus on Audience Theory. This one focuses on Lazarfeld's Two Step Flow theory.