Thursday, 26 September 2013

Establishing the Genre

Following Barry Keith's (1995) theory about how genres are divided up into more specific categories in order for the audiences to identify them, I will further establish the "specific category" that I plan to use for my music video in this post.

As previously mentioned in my earlier posts, I have decided that my genre will be country. The idea of a "traditional" country music video would be a light-hearted, up tempo with a simple narrative that has a happy ending. It would also include a huge amount of cliche and stereotypical mise-en-scene associated with the country genre, such as: cowboy boots, fields, trucks, natural lighting, guitars, sundresses etc. It would also be at one with nature.

Here is an example of a "Traditional country" music video:



On the other hand, the "specific category" of the country genre that I want to use for my music video is what I would call "tragedy" This is because unlike other country songs and music videos, it has a much slower tempo and it is not light-hearted with a happy ending. Other characteristics include the fact that they don't necessarily have a story narrative, it tends to be abstract. Additionally, this "tragedy" category tends to follow depressing themes of death, war and pain. So it is unlike anything a traditional country music video would be. What makes it still country and not rock, pop, indie etc is the fact that the traditional country musical instruments are still used, like guitar, mandolin, fiddle, banjo etc, but usually a full orchestra backs these up to express the strong emotion of these songs. Also, it still uses a lot of the traditional country mise-en-scene like the settings of a wood or a field, cowboy boot, the strong association with nature etc but instead it is filmed on a more gloomy day and usually in the Autumn/Winter seasons as this kind of weather would represent the music video as much more depressing. Wheras traditional country music videos tend to shoot in Spring/Summer as the flowers and bright sunlight is associated with happiness.

Here is an example of a "Tragedy country" music video, this in particular is about a losing a loved one, so it is very powerful and emotional:

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