Audience Research: Focus group

To give my audience research more credibility on top of the questionnaire and blog poll, I decided to get three people together who I think fit the bill for my pending target audience, and I asked them various questions regarding my music video. This gave me the opportunity to address my audience personally and hear their opinions.

The questions are:

1. What do you think is the most important element of a music video and why?

2. Do you prefer a narrative music video without lip-sync or an abstract video with lip-sync? Why?

3. Give an example of how a music video has grabbed your attention and influenced you to buy the album. How did it do this?

4. Do you prefer music videos shot inside, outside, or a combination of both? Why do you prefer this?

5. How many different settings/filming locations should a video have in your opinion? Why?

6. Do you prefer a more cinematic and smooth style of cinematography or a more unsteady and documentary feel? Why?

7. What conventions would you associate with the country genre of music? Mise-en scene, cinematography, editing etc