Media Theory

I have studied the important media theories so I can apply them to my work eventually. I have made a series of prezis that summarise the theories and give examples through pictures on how they can be applied to a video text.

In the this prezi, I cover these theories:

• Levi Strauss - "Binary opposites"
• Laura Mulvey - "Male gaze"
• John Berger - "Ways of seeing"
• Tessa Perkins - "Stereotyping"
• Richard Dyer - "Representations"
• Tim O'Sullivan et al - "Ideology"
• Karl Marx - "Marxism"
• Hypodermic needle theory

A follow up prezi will be made focusing on audience theory and its subordinates.