Friday, 8 November 2013

Target Audience Declaration

From my audience research which I conducted through the use of a poll and a questionnaire, I have decided on my target audience and I will explain it in detail in the paragraph below. 

The primary gender of my target audience is female, as my results showed that 86% of the people who answered the questions were female, while only 14% were male. This is typical of a country music audience in real life which makes my results very true to life and valid. The age of my target audience will be between 16 and 19 as my results show that 95% of the people who answered the questions were aged between 16 and 19. This is also typical of a country music audience as they are usually teens to young adults. My results also found that Indie and Country were the most popular genres with this gender and age group, while I have already chosen the country genre for my music video, these validates the fact that country is most popular with female teens. Finally, my results showed that my audience watch music videos on YouTube (82%), the easy access to music videos also establishes my audience as in the ABC demographic or "middle class." Plus, some country songs have mainstream appeal.

With these results, I have fulfilled all of the predictions I made earlier about my target audience, which makes my questionnaire/poll successful in establishing my target audience.

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